trying to formulate an idea round open source luxury trainers
2 years, 7 months ago.
5 comments so far
i know this is pretty forced... but love the idea anyway. who needs adidas, if allt heir designs are: 1. old 2. remixed by big name designers. we could cut our adidas (or any brand) out of the equation.
The definition of brand and identity is supposed to give users comfort and assurance of at least a certain level of quality - how do you take just the quality paradox and not put any identity on it? Assuming you want to completely take over a segment and not just work with niches.
5 comments so far
i know this is pretty forced... but love the idea anyway. who needs adidas, if allt heir designs are: 1. old 2. remixed by big name designers. we could cut our adidas (or any brand) out of the equation.
2 years, 7 months ago by mokka
Open source luxury (trainers or anything else) sounds like an oxymoron. Thus it is interesting. Proceed. :)
2 years, 7 months ago by spushnik
I wrote a piece on the new luxury that would fit in with this idea. The last article in this newsletter - hope it helps: http://davidreport.com/the-report/issue-6-2007-future-luxury/
2 years, 7 months ago by bjornjeffery
thanks! i will proceed (and know that its an oxymoron...) and will hopefully get to quote you mr. bjornjeffery
2 years, 7 months ago by mokka
The definition of brand and identity is supposed to give users comfort and assurance of at least a certain level of quality - how do you take just the quality paradox and not put any identity on it? Assuming you want to completely take over a segment and not just work with niches.
2 years, 7 months ago by ville872